by Editor News
Automotive Tyre Manufacturers Association has tied up with Indian Oil on Friday, to raise awareness amongst motorist about tyre safety in the country. ATMA and Indian Oil plan to do this by interacting with motorists who visit Indian Oil retail outlets and give them knowledge about tyre safety. The technical wing of Tyre Industry, Indian Tyre Technical Advisory Committee (ITTAC), will lead this initiative, was said in a release.
V K Misra, Chairman of ITTAC said, “We compliment the IOCL team for their willingness to be a partner in such an important safety campaign being undertaken by ATMA & ITTAC. As a country with a not-so-good track record in terms of road safety, it is very important to have road safety drives on a war footing. Coming together of ATMA, the august body of the Tyre Industry in India and Indian Oil, India’s premier organization, is a significant step to make a difference to road safety campaigns being held in the country. We look forward to significant improvement in awareness, especially with regard to tyre safety”.
During the campaign, motorists will be trained about important tyre safety aspects such as tyre inflation, tyre pressure and tread wear Indicators. Tread Wear Indicator is present in all tyres for easily identifying tread depth and worn-out tyres. Besides direct interaction with vehicle owners, informative booklets have also been designed in different languages for distribution.
Ritesh Kumar, DGM Retail Sales, Indian Oil, said, “We are thankful to ATMA for giving us an opportunity to raise awareness of our customers about tyres and tyre safety. Tyre related safety is very important and is directly related to the lives of the people driving vehicles on the roads. Several accidents are being reported in view of poor maintenance of tyres. We take association of ATMA and Indian Oil as a springboard for mass awareness exercise beginning from Delhi.”
“Indian Oil has been the first large corporate to appreciate the need for Tyre Safety and has solicited ATMA’s support in training commercial drivers involved in its supply chain operations in tyre safety. ATMA along with ITTAC has trained a large number of commercial vehicle drivers and logistics in-charges at key terminals of Indian Oil. In fact, the corporate partner award in tyre safety was conferred on Indian Oil at the recently held ATMA Partners Summit”, said Rajiv Budhraja, Director General ATMA.
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