TVS Srichakra Launches TVS Eurogrip Tyre Brand In India - TyreCafe

by Editor News

In the coming six months, TVS Eurogrip Tyre Brand may get merged with the existing parent brand TVS Tyres.


The Chennai based tyremaker, TVS Srichakra has recently launched a new tyre brand, TVS Europgrip. The two and three-wheeler tyre maker has finally done away with its tag of domestic producers as well by launching the new international tyre brand. Under the umbrella of the new brand, the company is launching 19 premium quality tyres that also include industry-leading zero-degree steel-belted radial tyres.

Talking to the media, the director of TVS Srichakra, P. Vijayaraghavan said that the brand has been known for its quality and reliability and so the brand wanted to take the next step. He further said that TVS Eurogrip will position itself as a sporty, innovative and global brand. The rider today wants to live every moment to the fullest, impress his peers, and go beyond the normal. As specialists in the bike tyre domain, the company is geared up to lead its customers into the future of riding, with its range of technologically advanced and high-performance TVS Eurogrip tyres. The company will offer two-wheeler tyres for 70cc and 310cc for now under the new umbrella.

The Chief engineers of TVS Srichakra remarked that the company also has Japanese engineers in their 120 odd people working tirelessly for the company in their R&D operations. The 2,393 Crore rupees company also has a testing track in Madurai for the tyres they produce. P Srinivasavaradhan, president of the company, remarked that the test tracks are getting ready for high-speed machines.

The Executive Vice President of Sales and Marketing, P Madhavan said that in the coming six months, TVS Eurogrip Tyre Brand may get merged with the existing parent brand TVS Tyres. He also said that a Research and Development centre had been set up in Milan some 7 to 8 months before. It had recruited officials to have a better understanding of the international trends that the tyres have been following around the world.



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