Yanmar Tractors Launched in India by International Tractors LTD – TyreCafe

by Editor News


ITL is aiming to sell 50,000 Solis and Yanmar Tractors in India in five years under this partnership.

yanmar-tractors

International Tractors Ltd (ITL) has come into a partnership with Japanese agricultural machinery manufacturer Yanmar Agribusiness on Wednesday to launch a premium range of Solis Yanmar tractors in India.

According to the company, this new range of tractors comes with advanced features and technologies which are best suited for India’s soils and roads.

ITL is aiming to sell 50,000 Solis and Yanmar tractors in India in five years under this partnership. ITL has recently launched its first dealership for in Pune and plans to set up 400 dealerships across the country within two years.

Deepak Mittal, Managing Director at ITL, spoke about the launch by saying, “The launch of Solis Yanmar is poised to change the canvas of farm mechanization in India. ITL began its journey by exporting its first tractor, Solis, to Europe in 2011. Since then, Solis has seen phenomenal growth, expanding globally to 120 countries in eight years, with more than 100,000 satisfied customers."

The company aims to dominate the Indian tractor market by solving the problems water scarcity and need for greater output. These tractors are designed to use 50 per cent less water and give higher output to the farmers.

Elaborating on the tie-up, Ken Okuyama, Director, Yanmar Holdings Co. Ltd. – Yanmar, said, “Given Yanmar’s strong footprint in Japan and South-East Asia and the brand leadership of ITL’s Solis in overseas markets, we are confident that the partnership between Yanmar and ITL will propel both companies to new heights in the Indian market."

Okuyama also added, "We believe Solis will replicate its overseas success in India because it’s a great product for a new generation of Indian farmers. Our YM3 tractor is equipped with Yanmar’s advanced Smart Assist Remote technology for precision and efficiency to deliver more profitable agriculture for the 21 st century.”

The company will start the delivery of this new range by July end.

 
 

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